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PRINTING IS OUR BUSINESS and our passion – And it's been that way for over 150 years. Our number one priority is always to provide our clients with a finished product that reflects and justifies the trust they have placed in us
Weekly Tips_
The tips in this section are general guides only. For more detailed information, please contact us directly.

Posted: 2 February 2010
8 Interesting Facts about paper - Number 3. Optical properties of paper include whiteness, brightness, fluorescence, gloss and opacity.

Posted: 16 November 2009
8 Interesting Facts about paper - Number 2. Paper in our industry serves two key purposes: it's functional, because it "accepts" the ink. To the customer/end user, it has an "optical" purpose - how does it look?

Posted: 3 November 2009
8 Interesting Facts about paper - Number 1. In printing, paper is also known as a substrate, which can be any material printed on, including plastic, foils, and film.
Author: Katharine Williams
Posted: 27 October 2009
Involving Printlink in your creative and job planning briefs, we can often contribute to cost savings upfront, for example producing the product at a size to suit both economical sheet size and to take advantage of bulk mail rates in a distribution situation.
Author: Katherine Williams
Posted: 5 October 2009
Statements of Accuracy - how do they work? A 'Statement of Accuracy' (SOA) qualifies you for bulk mail discounts with New Zealand Post. Valid for 12 months, it's a certificate showing the percentage of addresses in your mailing list or database that are valid matches with New Zealand Post's 'postal address file' (PAF). You qualify for bulk mail rates on your total lodgement if at least 85% of the addresses within your database match the PAF. New Zealand Post will allow you to lodge the 15% that doesn't match at bulk mail rates. If your SOA is less than 85%, the difference will be charged at the applicable full rate for the item size. For example, if you have an SOA of 80%, this plus the 15% that New Zealand Post allows you to lodge at the bulk rate means that 95% of your mail can be lodged at bulk mail rates. The remaining 5% would be charged at the applicable full rate for that item size. As a SendRight certified business, we can produce a valid SOA for your database to ensure you obtain bulk mail rates.
Author: John Harrison
Posted: 28 September 2009
When using screens on uncoated stock, a maximum of 150# allows the ink to be run up without the getting the same percentage dot gain as when using finer screen rulings.
Author: John Harrison
Posted: 21 September 2009
Discussing the consequences of "creep" on a particular design with the printer prior to completion of the file can save time and money further down the track.
Author: John Harrison
Posted: 14 September 2009
If combining screen work with large solid areas, consider running them as two separate plates to enable good dense solids while still holding screens open.
Author: Shane Goggin
Posted: 7 September 2009
There are many varieties of paper stock, the better the quality stock, the better the reproduction produced.
Author: John Harrison
Posted: 31 August 2009
As inks change colour slightly as they dry, when specifying or press passing a colour which will be used again, ensure the printer takes a density reading of the wet ink to ensure it can be run to the same colour next time.
Author: Shane Goggin
Posted: 24 August 2009
With burst bound books, the size of the spine will indicate what is obscured in the finished product e.g. a 5mm spine means 5mm is obscured in Binding on each page Remember this when setting margins
Author: Shane Goggin
Posted: 17 August 2009
When using synthetic stock, try to limit ink coverage as printing on this stock has a slow drying process and finish can be affected by excessive spray powder use to stop marking.
Author: Sharon Marson
Posted: 10 August 2009
If supplying native files, remove any un-used colours from the colour palettes. This will enable you to check that elements in the file are not tagged with the unused colours
Author: Sharon Marson
Posted: 3 August 2009
To check that all fonts used in the job are supplied, turn off all fonts and open the file, and see which fonts the job will ask for
Author: Sharon Marson
Posted: 28 July 2009
When creating hi res PDF's for printing, do not include profiles as these can cause problems when imposing the files
Author: John Harrison
Posted: 20 July 2009
"Portrait" or "Landscape" descriptions, when applied to books, refer only to the relative length of the bound edge, and not to the orientation of the image. So it is always portrait if the length along the spine edge is greater than the length of the head and tail, and landscape if the spine length is less than the head and tail, no matter which way the image is oriented.
Author: John Harrison
Posted: 13 July 2009
When creating files for perfect bound books, remember that you will lose a portion of the inside cover and page one which will be covered by the glued cover hinge. This is normally 7mm, and reduces the width of both the inside cover and pg 1. For example, the effective page size of IFC and Pg 1 on an A4 book would be 203mm, measured from the foredge. This is especially relevant when running a split image from IFC across page one
Author: John Harrison
Posted: 6 July 2009
Specifying an approximate timeline when asking for a quotation is a good idea, so stock availability can be confirmed, and the opportunity to indent can be considered.
Author: John Harrison
Posted: 30 June 2009
Be aware of the need to adjust panel sizes on folded leaflets, especially roll folds. We can advise you on the specifics if necessary.
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